Artikel getaggt mit ‘JPR’
Group 1: difficult to find topis – tweet important content (we are no stars) – followers depend on content – twitter = interactive medium, you do it to trigger some reaction – everybody has to find out how he or she wants to tweet (learning by doing) – you should not ask abstractly what is important – twitter about your study, aks questions
Group 2: should be tweet our status (as in fb?), it’s much – what are parameters for defining quality, to define it is up to the individual – how to get more followers (using popular hashtags, live feedings) – crucial point: who do I want to adress? (f.e. journalism students of other universites) – netiquette (so I have to follow somebody “back” who follows me?)
Group 3: why would anybody follow us (should not be so important) – we should tweet what is interesting for us, and they will follow us anyway – you cannot follow everybody – twitter in a professional context (f.e. twitter for our university) you have to reflect – it’s possible to find a target group (do you want to adress your colleagues?) – you need a special strategy on the long one – companies have the problem not knowing who is their target group – social media: you are presenting yourself and you need interesting content, you have to be specific (often tweets are not understandable) -
Group 4:objective for your tweets (many followers, traget group, ..) – difference between private and public content – post something interesting for yourself – protect the content makes only sense, if you twitter for a small group – impersonal accounts do not work – tweets need a real person behind – in this lecture students learn twittering for themselves as “brand” – a content strategy is needed
Example: luca / looka / bittersüß (JPR Studentin)
Use of hashtags
- enable search
- news ticker
There is no “directory” of useful hash tags, they are free
Lists
- help to get an overview over people you follow – ist is possibleto go back in one list, and look what they have done
- service listorious
Twitter wall
- tool for documenting an event
Twitter client
- The twitter website
- Mac twitter client
- ofiicial twitter client for Android or iPhone
- TweetDeck
- Hot suite
Question: how far can I go back? real time search goes back only some days
First reflection of twitter use
Posted on: November 8, 2011
Today we will discuss the use of twitter with the JPR2011 students. From their feedback of 3 weeks tweeting (at least 2 tweets a day) two main topics emerged:
- What content for whom? – students reflect the quality of their tweets, “it’s difficult to find topics”, “why should people follow me?” – they are irritated by the uncertainty who is behind tweets – they ask themselves: “should I share relevant infos?” versus “sharing small things” – they thing about a twitter netiquette (“twitter no go’s”)
- Information Management concerning twitter – how to use hashtags, lists? “everything happens so fast” “I’m afraid to miss something important” – useful apps
- Content strategy (task for the next 2 weeks): search for interesting tweets in journalism and pr, establish two tweets lists (one general list about journalism & pr, one individual list around one topic)
Notes: A New Universe of News
Posted on: Oktober 18, 2011
In seinem Experten-Input gibt Heinz Wittenbrink (in der gemeinsamen Lehrveranstaltung Web-basiertes Arbeiten, Studiengang “Journalismus und PR”, FH JOANNEUM, 1 S.emester) einen Überblick über aktuelle Entwicklungen im Bereich Neuigkeiten im Internet, wie:
- digitale interaktive Formate (ustream – Broadcast video LIVE to the world from a computer, mobile or iPhone)
- neue Übertragungsmöglichkeiten (streams, queries)
- Austausch in Communities
Daten: unterschiedliche Datenformate, digitale Daten im Web sind verlinkt – etwa über Tags, Geotags (geographische Information), Apps (Applikationen, die digitale Daten verarbeiten).
Jim Jarvis: “Do what you know best and link to the rest”
Wie kommen wir zu Neuigkeiten? – Online Abos (Subscription) von Services (etwa Twitter), mittels RSS-Feeds (online Abos) oder Suche (“query”).
Innovation von Twitter: Twitter sendet News zu den LeserInnen in Echtzeit, Facebook hat ebenfalls Echtzeit “Newsfeeds” (Rundschreiben mit Nachrichten – nicht wirklich übersetzbar 
Facebook berechnet anhand eines Algorithmus, mit welchen Personen wir aktiv in Verbindung stehen, ihre News werden im Newsfeed dargestellt (kann auch manuell bearbeitet werden).
Anil Dash: The Pushbutton Web: Realtime Becomes Real – Zukunftsvision, dass Newsfeeds unabhängig von Twitter oder Facebook zur Verfügung stehen werden.
Feedly – Service, das eigene personalisierte News wie in einem Magazin organisiert darstellt. Weiteres Service ist lazyfeed. My6sense läuft auf Handys.
Buch: Elis Pariser: The Filter Bubble: What the Internet Is Hiding from You – kritische Sicht auf Internet-Filter, News-Services, …
Online Communities: Blogs, Social Networks, Mobile Journalism, … News werden produziert und kontrolliert durch Netzwerke – interessante News werden von LeserInnen weitergegeben. Bloggersphere ist offenes Netz, facebook eher geschlossen, … JournalistInnen werden zu ModeratorInnen und ErmöglicherInnen (facilitators).
